How Amazon is using its data and targeting to drive sales in the digital world
Amazon is turning to new ways of using its massive database of consumer data to drive the growth of its online shopping business.
The company is turning its data, called the Alexa data, into sales information and marketing targeting tools to help advertisers target consumers and businesses, according to a document obtained by The Washington Post.
The Amazon data will be used by its sales force and other Amazon products, such as Kindle and Echo devices, which are sold through Amazon’s online store.
The information is also used to create customized ad campaigns, according the document, which was obtained by the Post under a Freedom of Information Act request.
Amazon is a major force in the online shopping world.
The company sells about 2.5 million items per day, according Amazon.
It is a leader in Amazon Prime and other discounts and offers, with the majority of its customers spending their money online.
It also has a strong presence in the home, with its Fire tablets and Fire TV sets.
Amazon has been testing a new way of getting its data to its customers, the Post reported.
The new method, which is being tested in California, is aimed at getting data from millions of Amazon customers who are either living in the state or in a city near one of Amazon’s fulfillment centers, according a source familiar with the project.
The new data will allow Amazon to use its own analytics software, which it’s used to target ads on its Kindle e-readers, to understand its customers’ buying habits, the source said.
Amazon’s software will then give the Amazon data to marketers, who can then tailor the ads based on that data, the paper reported.
The plan, however, doesn’t seem to be working as Amazon’s advertising business is in decline.
Last year, Amazon’s ad revenue fell for the first time since 2009 as Amazon lost customers and Amazon shifted its focus to its own online retail business.
Amazon also has an ad-buying app that allows people to make ads on their devices.
Amazon has been experimenting with a new product, called Amazon Video, that lets people watch videos on Amazon’s Prime Video service.
Amazon’s ad sales are expected to grow as the company works to grow its e-commerce business, the report said.
Amazon did not immediately respond to a request for comment.