How to get a new product into the market – digital marketing
Google has been getting more creative in its digital marketing strategy.
The search giant has been investing heavily in its advertising and marketing platforms in recent months and its biggest acquisition so far is the purchase of digital marketing agency Digital Domain.
Google has also spent a lot of money on its YouTube marketing team, which has also been increasing its digital presence in the Australian market.
As well as spending more on its own advertising and brand management, Google has also built a lot more of its digital ad services out of Australia.
The most recent Google acquisition of a brand agency, Digital Domain, was announced at the company’s annual shareholder meeting in Sydney.
Digital Domain has been working with brands for over a decade, including Google, to help them create content and reach audiences, and Digital Domain has also provided advertising and creative services to Google.
Digital domain’s acquisition is one of the biggest of the digital marketing season and will help Google further improve its digital advertising services in Australia.
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