How to optimize your marketing funnel
How do you find and engage with your most valuable customers?
In this video, Woodman’s executive chef and founder, Dave Woodman, talks about how to identify your most effective marketing channels and how to use them to grow your business.
1:36 – Intro, marketing, marketing funnel, marketing metrics,food market source Recoding show,food,market,market channel,market source Recoded title How does marketing work?
In an interview with Recode, Woodmer discusses the process of developing an effective marketing strategy, the impact of marketing channels on their effectiveness, and how they can help you grow your brand.
1,038 – How to grow a successful food market source Audible title Why the Food Market Is So Important: A Guide for Entrepreneurs article Why does it matter to businesses whether they’re growing their business through traditional channels like retail, wholesale, or distribution?
In a series of interviews with Business Insider’s Andrew Zimmern, Food Market Experts John D. Woodman and Dan Soder, Food Marketing Institute senior editor Matt Stroud, and Food Marketing Industry Council president and CEO Greg Johnson, Woodmans answers this question.
1.03 – How much should you spend on your marketing?
How much do you spend?
In the first part of the interview, Woodmann answers this: “I think the answer is it’s hard to tell with this.
It’s hard because if you’re not paying attention to the people, you don’t know what you’re getting into.”
1.01 – The importance of a good marketing funnel source Audable title What’s the best way to build your marketing team?
In his second episode of the Food Marketing Insights podcast, Wooderman answers this simple question.
“If you’re spending $2,000 a month on your advertising budget, how much should I spend on my marketing?
That’s not a question that’s easy to answer, but it’s an answer that we think is the right answer.”
The answer is $2.00 a month.
The $2K is based on how much the average food marketer spends per month on advertising.
You can get a better idea of the right marketing budget with this simple Google Spreadsheet.